KMPDC has unveiled a new logo that represents an exciting evolution in the its brand identity. The new logo aims to better project the Council’s visual identity and reflect its values, professionalism, and commitment to excellence in line with its current strategic plan.

The Council is undertaking a rebranding e ort following the review of its strategic plan period ending in 2022 and an image perception survey conducted in 2023. This comprehensive review of the Council’s performance and image highlighted several areas in need of improvement with particular attention given to its brand identity and logo.

The feedback from stakeholders during the image perception survey played a crucial role in shaping the new design. KMPDC recognizes the importance of involving its diverse audience in the rebranding process ensuring that the new logo reflects the values and aspirations of the Council and its stakeholders.

During the review it became evident that the previous logo faced several challenges that hindered its effectiveness. One of the primary issues was the lack of prominent projection of KMPDC which led to low visual identity of the Council.

The new logo seeks to address the identified issues by introducing several key changes. KMPDC is now prominent and elements within the logo have been reduced enhancing clarity. In addition, a modern font has been selected to replace the outdated typeface ensuring that the logo remains legible across all platforms and sizes. For KMPDC this redesign marks a commitment to professionalism and clarity in its communications.